Privacy Policy
This Privacy Policy (the “Policy”) is designed to help you understand how we collect, use, transfer, and may delete “Personal Data” you decide to share, and help you make informed decisions when providing Personal Data to any of the websites and mobile apps owned or offered by Frances M Fitness Limited and its subsidiaries or affiliates (collectively, “Frances M Fitness”). The references to “we,” “us,” and “our” as used in the Policy refer to Frances M Fitness Limited.
Our Services
The Frances M Fitness website which can be found at www.francesmfitness.com and any other website from time to time, as well as, the products or services offered through such platforms or at events or training courses are collectively referred to in the Policy as the “Services”. If you are located in the European Union, your data controller is Frances M Fitness to the extent that it is processing your Personal Data as permitted in this Policy. We do not knowingly collect any data from children at any time.
Your Personal Data
When we refer to “you” or “your” in this Policy we mean any individual who is a visitor or unregistered guest of any of our Services, who holds an account or creates a profile for any Services offered by Frances M Fitness, who receives any survey, questionnaire, application, or other form of Personal Data request from Frances M Fitness, or any individual who comments on, reviews, or who otherwise posts any content generated by the individual on any of our Services (or our social media networks which then may be shared with or accessed by the Services).
“Personal Data” as used in the Policy means information that can be used to identify you, directly or indirectly, alone or together with other information. This includes things such as your full name, email address, phone number, precise geographic location, certain cookie and network identifiers, and “Health-Related Information” (as defined below).
We may also create anonymous data from Personal Data by excluding personally identifiable data components (such as your name, email address, telephone number, or IDs) that makes the data personally identifiable to you, through one or more secure methods of data anonymization. Our use of anonymized data where it is combined aggregated with your personal date so that it can directly or indirectly identify you is not subject to this Policy.
We encourage you to read this Policy, as well as, our Terms and Conditions (which can be accessed here: so that you understand our commitment to responsible and secure data collection, storage, transfer, and deletion practices.
BY USING THE SERVICES, YOU CONSENT TO THE COLLECTION, USE, AND TRANSFER OF YOUR PERSONAL DATA FOR PROCESSING IN THE UNITED KINGDOM AS PROVIDED FOR IN THIS POLICY.
1. HOW DO WE COLLECT PERSONAL DATA?
We may collect Personal Data in any situation where you may voluntarily provide us such Personal Data (i.e., via email, a response to a survey, signing up for and participation in an event or course, or another direct contact from you), as well as, in a number of other ways which include:
• If you choose to register with us and create a user account or profile you are required to enter your name, phone number and email, and create a password “Identity Data”. If you make a payment to Frances M Fitness you are required to provide your billing details, a name, address, email address and financial information corresponding to your selected method of payment (e.g., a credit card number and expiration date or other payment information) “Financial Data”. If you provide a billing address, we will regard that as the location of the account holder to determine which Frances M Fitness entity with whom you contract.
• Additionally, you have the option of providing and/or storing additional information as may be specified on the applicable Frances M Fitness Services. For example, when you fill out the ParQ (as defined in the Terms), then such additional information may include the collection of a limited amount of fitness, physical activity, and health-related information from you (collectively, “Health-Related Information”). This Health-Related Information (such as whether you are pregnant, suffer from a heart condition, dizziness, high blood pressure, and knee or back problems) “Special Category Data” helps us to determine your eligibility to participate in training programmes.
• When you access the Services from your own devices (whether your own computer or mobile phone, tablet, or other devices), then we may collect certain identifying information of your device such as the IP address, UUID (for mobile devices), operating system version, device type, system and performance information, the files viewed on our Services (e.g., HTML pages, graphics, etc.), and browser type (collectively, “Device Data”). We may use your Device Data to provide a tailored experience for you. In addition, the Device Data information may be collected in order to determine the aggregate number of unique devices using a particulate Service, to track total usage, analyse data, and communicate with you more effectively. We may combine your Device Data with information from third parties to provide you with a better experience and to improve the quality of our service. We do not share any Personal Data with third parties in association with your Device Data.
• Visitors or unregistered guest users are only required to provide as much information as is reasonably necessary to complete any transaction which they have initiated through the Services, including an email address, phone number and billing information.
• We will be using browser session data on any Frances M Fitness website where products or services may be purchased, as well as, your session data while you browse these websites. Your session data will be stored only for that browser session. However, if you have logged into your Frances M Fitness website account as a registered user, then your activities will be saved by browser session and stored on the server with a session ID “Usage Data”.
• In some instances, we may collect aggregate data through cookies and similar files. The majority of browser applications accept cookies and similar files, but you can usually change the browser settings to prevent this. However, if you do so, some functionality of the Services may be impaired or lost, particularly any customization features of the Services. Cookies help us customize your content experience (for example to store your password so you do not have to re-enter it each time you access your account) and to learn which areas of the Services are useful and which areas need improvement.
• Our “Data Processors” (defined below under “How Does Frances M Fitness Use Personal Data”) and other third parties we work with may also places cookies when you visit or access our Services, other websites, or when you open emails that we send you, in order to provide you with marketing or additional information related to Frances M Fitness products, promotions, or offers. We have no access to or control over these cookies once our Data Processors or other third parties have been given permission to set cookies. This Policy covers the use of cookies by us only and does not cover the use of cookies by any of our Data Processors or other third parties. You may remove or disable cookies via your own browser’s settings.
• We also do allow certain Google Analytics features on our Services that are used as part of our display advertising (such as banners or other ad formats that include text, videos, images, flash, and etc.) and subsequent retargeting ads. You may opt out of certain types of Google Analytics tracking (or pre-empt your participation in Google Analytics) by contacting Google directly through its customer ad support feature and/or downloading the Google Analytics opt-out browser add-on. Again, you may always remove or disable cookies via your own browser’s settings.
• If you arrive at any of Frances M Fitness’s Services from an external source, we record information about the source that referred you to us. We collect your Personal Data from third parties if you give permission to those third parties to share your information with us or where you have made that information publicly available online.
• Our Services may provide links to third-party websites that are outside of our control and not covered by the Policy (e.g. Instagram, Facebook, Twitter, etc.). We encourage you to review the privacy policies posted on these (and all) websites and corresponding apps to learn about these third parties’ policies and practices with respect to your Personal Data.
Any improper collection or misuse of Personal Data provided to Frances M Fitness may be a violation of the Policy and should be reported to frances@francesmfitness.com.
2. HOW DOES FRANCES M FITNESS USE PERSONAL DATA?
Whether you access any of the Services either as a visitor or unregistered guest, or as a registered user, your Personal Data is used to provide the transaction or give you access to the products, content, or other services you may purchase or request. If you choose to create a username and profile/account, we may additionally use your Personal Data to contact you to remind you about products which remain in your shopping cart or to obtain product feedback or reviews. We will provide you with the ability to opt-out using the opt-out links to any reminder sent to you or by contacting us at any time.
You can ask us or third parties to stop sending you such marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
We have set out below, in a table format, a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. We only use your Personal Data with your consent and we provide you with the opportunity to opt-out using the opt-out links or by contacting us at any time.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground which we are relying on to process your Personal Data where more than one ground has been set out in the table below.
Other ways we may use your Personal Data include:
• We may disclose your Personal Data internally within Frances M Fitness and with other companies that are affiliated with or controlled by Frances M Fitness in order to provide and improve the Services, or for marketing purposes where you have not opted out.
• We may disclose your Personal Data with our business partners, service providers, vendors, authorized distributors, agents, or contractors in order to provide a requested service or transaction, or to process information on our behalf (collectively, “Data Processors”). We require that these Data Processors agree to process Personal Data based on our instructions and in compliance with prevailing privacy laws and any other appropriate confidentiality and security measures.
• If we or the Data Processors need to share your information with certain recipients, they will be bound by confidentiality obligations, we may use your personal data with the parties set out below for the purposes set out in the table above:
our or their external auditors;
our or their professional advisors (such as lawyers and other advisors);
law enforcement agencies, courts or tribunals and regulatory bodies to comply with legal and regulatory bodies to comply with legal and regulatory obligations; and
other parties that have or may acquire control or ownership of our business (and our or their professional advisors) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency. Usually such information will be anonymised, but this may not always be possible.
• Where our Data Processors are based outside the European Economic Area (the “EEA”), their processing of Personal Data will involve a transfer of data outside the United Kingdom/EEA.
• Whenever we transfer Personal Data outside of the United Kingdom/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will only transfer Personal Data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
Where we use certain service providers, we may use specific contracts approved by the European Commission which give Personal Data the same protection it has in Europe.
Where we use providers based in the US, we may transfer data to them if they have signed up to standard contractual clauses.
• We also may share non-personal, aggregate information regarding customer demographics, traffic patterns, sales, and site usage with our Data Processors or other third-party internet advertisers or content publishers. We may transact some services or offer access to content in collaboration with these Data Processors or other third parties. Personal Data that you provide to those Data Processors or other third parties may be sent to us so that we can deliver the requested product, content, or service.
• Personal Data may also be accessed by third-party applications, such as gadgets or extensions, through Services. Any information collected by a third-party application provider is governed by their privacy policies.
• We may disclose your Personal Data with our social media network providers and any comments, statuses, updates, likes, tweets, and etc. that you voluntarily share with us through our social media networks may appear on our Services in the scrolling bar or other designated areas that shows activity on our pages or profiles.
• We may from time to time contact individuals based on Personal Data that you may provide us that will be used for “refer a friend” or similar “email to a friend” promotions. You must have the consent of those individuals whose Personal Data or other information you are providing to us. By submitting the Personal Data or other information of such individuals, you confirm that you have that individual’s prior consent: (a) to his/her Personal Data (such as their name and email address) being disclosed to us, and (b) to our contacting them. Frances M Fitness reserves the right to disclose that we have obtained the individual’s Personal Data or other information from you and that we are contacting them because you have told us they may be interested in our Services and have provided us with their name and email address. You are solely responsible for any personal messages you submit to the individual. You must not submit any message containing content that is illegal, obscene, indecent, offensive, blasphemous, defamatory or otherwise inappropriate.
• We may share Personal Data to the extent required when we have a good faith belief that access, use, or disclosure of such Data is reasonably necessary to satisfy any applicable law, rule, regulation, or enforceable governmental or administrative request, enforce our Terms and Conditions , including investigation of potential violations, detect, prevent, or address fraud, security or technical issues, or protect against harm to the rights, property or safety of Frances M Fitness, our users, or the public (collectively, “Legal Requirements”).
• In order to accommodate changes in our business, we may sell our company or buy other companies or assets, including any Personal Data or related information collected through our Services as outlined in this Policy. If we sell substantially all of our assets, customer information, including Personal Data, will be one of the assets transferred to the acquirer and that entity and its affiliates may use your Personal Data under the terms of their own privacy policies, which may differ from this Policy.
Our use of Personal Data other than for the reasons set out above is on an opt-in basis. This means that you will not receive communications from us regarding, for example, specials, new products or new services unless you have given us affirmative permission to receive such communications.
Except in connection with our obligations to comply with any Legal Requirements, we will not share any Health-Related Information with any third parties for marketing and advertising purposes or for any other purpose without your prior consent.
3. HOW LONG DO WE KEEP YOUR PERSONAL DATA?
We only retain the Personal Data collected from you for as long as your account is active or otherwise for a limited period of time as long as we need it to fulfil the purposes for which we have initially collected it unless otherwise required by law. We will retain and use information as necessary to comply with Legal Requirements, to resolve disputes, and/or enforce our agreements as follows:
• Any backups of the contents of closed or deleted accounts may be kept for three (3) months after the date of closure or deletion
• Billing information is retained for a period of seven (7) years as of their provision to us
We reserve the right to make adjustments to the above periods that may result as a result of any orders, laws, or regulations issued by any governmental, legislative, or regulatory body with jurisdiction over us.
4. WHAT RIGHTS DO YOU HAVE TO YOUR PERSONAL DATA?
You may contact us any time at frances@francesmfitness.com to request any of the following:
• View or access what Personal Data we have about you, if any
• Change or correct any Personal Data we have about you
• Request us to delete any Personal Data we have about you
• Express any concern you have about our use of your Personal Data
EU Residents
If you are a resident of a member nation of the European Union, we wish to confirm for you the legal basis on which we process your Personal Data as required by the European General Data Protection Regulation (“GDPR”). We only will use and process your Personal for the following lawful reasons:
• When it is necessary to process a transaction on your behalf or to perform under a contract. For example, if you purchase products from us, we will send you emails related to your order.
• When we have a legitimate business interest or compelled by Legal Requirements. For example, when we email you about products we have available that are related to your order with us.
• When we receive your prior consent. For example, we provide you with an upfront notice prior to your access of our Services that our Services use cookies which will collect your Personal Data for analytics purposes.
• Where we process Special Category Data:
o we will obtain your prior explicit consent which will be confirmed by you in a clear written statement;
o Specify the nature of the Special Category Data; and
o Separate from other consents you are giving.
As a resident of a member nation of the European Union, we also provide you with the following rights under as required by the GDPR:
• Right to Access of Personal Data: You may request confirmation regarding the purposes for which we have processed your Personal Data, as well as, access relevant information on that processing and what Personal Data is involved.
• Right to Receive Personal Data: You may request to receive the Personal Data that you have provided to us in a secure, portable manner or request that we transmit your Personal Data directly to a data controller that you identify to us.
• Right to Request Restriction of the Processing of Personal Data (Right to Withdraw Consent): You may request that we restrict our processing of Personal Data in certain situations such as when there is a discrepancy or mistake involving your Personal Data, or when you may oppose the deletion of your Personal Data, and instead, request an appropriate restriction on our use of your Personal Data. You also retain the right at any time to withdraw your consent to any processing of your Personal Data for purposes where you had previously consented (such as receiving direct marketing emails from us).
• Right to Object to Processing: You have the right to object to our processing of Personal Data in any situation where our processing is unlawful, or which may subject your personal freedoms, interests, or rights to prejudicial and irreparable harm; provided, however, that if Legal Requirements or other compelling legitimate business grounds apply in such circumstances, then these may override the impact of prejudicial and irreparable harm to your personal freedoms, interests, or rights and we may still process your Personal Data as needed.
• Right to Have Corrections Made to Personal Data: You have the right to request any lawful change or correction to Personal Data that you have provided to us.
• Right to Deletion of Personal Data: You have the right to ask us to delete your Personal Data to the full extent permitted by law and any Legal Requirements to which we are bound.
We will respond to your request to exercise these rights within a reasonable time (and in all cases within thirty (30) days of receiving a request). In order to exercise any of these rights, please contact us at frances@francesmfitness.com.
5. WHAT IS FRANCES M FITNESS’s COMMITMENT TO THE PROTECTION OF PERSONAL DATA?
We implement appropriate technical and organizational safeguards to protect against unauthorized or unlawful processing of Personal Data and against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Personal Data. We are committed to testing, monitoring, and maintaining records related to data security and access controls impacting our Systems that are aligned with industry best practices and commensurate with the size of transactions and collection of Personal Data that we process and transfer. While we cannot fully eliminate security risks associated with the storage, transfer, and transmission of Personal Data, we will endeavour to remain educated and retain the internal and external resource expertise in order to adapt and modify our data protection practices as required by evolving global data security and cyber threats, terrorism, and fraudulent or malicious programs.
6. HOW WILL YOU KNOW OF CHANGES TO THE POLICY?
The most recent version of this Policy was updated on 1 January 2023. We may change the Policy from time to time. In circumstances where a change will materially change the way in which we collect or use your Personal Data, we will send a notice of this change to all of our then-current registered account holders in advance of implementing such changes.
7. HOW CAN YOU CONTACT US IN ORDER TO EXERCISE YOUR RIGHTS OR MAKE ANY INQUIRIES OR COMPLAINTS?
If you wish to exercise any of your rights regarding your Personal Data as outlined in this Policy, or if have any questions or complaints about the Policy, please contact us at frances@francesmfitness.com.
Complaints will be resolved internally in accordance with our complaints procedures. You have the right to make a complaint at any time to the Information Commissioner’s Office (the “ICO”), the United Kingdom’s supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so, please contact us in the first instance.